ASK: Create a screen-printed design inspired by Chappell Roan’s Good Luck Babe! lyric video.

PROBLEM: How can we blend pop culture references with retro design aesthetics in a modern way?

INSIGHT: Nostalgic, vintage-inspired aesthetics are gaining popularity, especially when they tie into current cultural moments.

STRATEGY: Use the retro Microsoft Windows Paint aesthetic in Roan’s video to connect with branding.

SOLUTION: 'Good Luck Babe!' T-Shirt: A design that merges nostalgia with modern music culture, capturing the playful yet empowering spirit of the song.

WORK: In this project, I utilized Adobe Illustrator and Photoshop to bring the lyric video’s retro design to life, creating a bold, eye-catching design that pays tribute to the past while feeling fresh and current.